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Simplify outings with a stylish, spacious, and smartly designed diaper bag. The Geneve II Diaper Bag blends modern aesthetics with practical functionality, offering ample storage, multiple compartments, and a removable...

Beaba Amsterdam Changing Bag is thoughtfully designed with multiple compartments, a zippered front pocket, and included essentials like a padded changing mat and storage pouch, it keeps everything neatly organized...

Upgrade your parenting experience with the Beaba Oslo Changing Bag in Mineral Grey, a stylish yet ultra-functional companion for moms on the go. Crafted from durable, water-resistant materials, it offers...

FOLD AND GO: Perfect highchair with oversized removable tray for extra space. Great for use as an activity chair, on go at the park, camping, beach, or Grandma's house. Seat...

Rainbow wheel creates rainbow effect and spokes light up when spun Squishy material featured on the bumps for texture and added manipulation Bead chamber makes soft rainstick sound when spun...

This colorful set of rainbow-colored connecting tubes will pique your baby's interest and encourage early STEM education and sensory development. Each tube is ideal for small hands and promotes basic...

Four piece sensory gift Set includes peek-a-boo beads rattle, bend & Flex ring rattle, linky link, and 5 piece ring 'o links Designed to engage tactile exploration and grasp reflex...

Featuring a mix of textured surfaces, flexible parts, and contrasting colors, it encourages little hands to grasp, squeeze, and explore while supporting fine motor skill development. The soft, squishy structure...

Sassy Baby Squish & Chime Ball is designed to spark curiosity and encourage interactive play! With a soft, squishy outer shell perfect for tiny hands to tug, stretch, and explore,...

The Sassy Spin and Chew Flex Ring Rattle are designed to stimulate your baby’s developing skills from day one! Its soft, squishy structure is gentle on little hands, while the easy-to-grasp...

Sassy Baby Bend & Flex Ring Rattle is designed to encourage early development through touch, sight, and sound. The soft, flexible ring is perfectly sized for tiny hands, featuring a...

Sassy Baby Twist-A-Roo is designed for little hands and growing minds! Its twisting and turning motion strengthens fine motor skills, while soft, textured plastic provides a safe and soothing teething...

The Sassy Ring O Links 9-Piece Set is a must-have for curious little hands! Designed with a variety of textures and vibrant colors, these lightweight (only 140g) links stimulate touch, vision,...

Sassy Baby Water-Filled Butterflies Teether, designed for gentle, cooling relief. The soft, textured surface provides comforting gum stimulation, while the easy-to-hold handle helps develop fine motor skills. Simply chill it...

Experience soothing relief and full postpartum support with the Frida Mom Breastfeeding & Postpartum Essentials Bundle. Designed to comfort and care for new moms, this all-in-one survival kit tackles common...

Ultimate Kid's Night Light- Ensure sweet dreams with the Stär sound machine baby, the perfect addition to your bedtime routine. With 15 soothing lullabies, music, and heartbeat and wave sounds,...

Make summer outings more enjoyable with the Bbluv Splash Baby Paddling Pool, designed for little ones to stay cool and have fun outdoors. Easy to set up and perfectly sized...

Bbluv Arena Pup Up Beach is designed to keep little ones cool and entertained by the shore. This durable, waterproof, and easy-to-set-up pop-up pool provides a refreshing space for babies...

The Bbluv Nido Mini, the perfect travel companion for sunny adventures! A soft removable mat and two playful toys ensure comfort and fun, whether it’s playtime or naptime. With a...

Bumps bed rails, designed to prevent night-time falls while offering comfort and peace of mind. Perfect for busy moms, these adjustable, lightweight rails fit any bed size and inflate easily...

Support a smoother, more comfortable birth by preparing with the Frida Mom Prepare-to-Push Perineal Massage Wand. Designed to help reduce the risk of vaginal tearing, this OB-GYN-developed tool is made...

Breathe easy and create a healthier environment for your little one with the Fridababy 3-in-1 Air Purifier, Sound Machine, and Nightlight. This versatile device works tirelessly to remove allergens, dust...

Start your little one's oral care journey with the Frida Baby Training Toothbrush Set, designed to make brushing a breeze for babies and toddlers alike. Featuring soft, triple-angle silicone bristles,...

Elevate your stroller experience with the stylish and practical leatherette bumper bar, designed to provide comfort, safety, and fun for both you and your little one. Available in matching colors...