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Featuring a mix of textured surfaces, flexible parts, and contrasting colors, it encourages little hands to grasp, squeeze, and explore while supporting fine motor skill development. The soft, squishy structure...

Sassy Baby Squish & Chime Ball is designed to spark curiosity and encourage interactive play! With a soft, squishy outer shell perfect for tiny hands to tug, stretch, and explore,...

The Sassy Spin and Chew Flex Ring Rattle are designed to stimulate your baby’s developing skills from day one! Its soft, squishy structure is gentle on little hands, while the easy-to-grasp...

Sassy Baby Bend & Flex Ring Rattle is designed to encourage early development through touch, sight, and sound. The soft, flexible ring is perfectly sized for tiny hands, featuring a...

Sassy Baby Twist-A-Roo is designed for little hands and growing minds! Its twisting and turning motion strengthens fine motor skills, while soft, textured plastic provides a safe and soothing teething...

The Sassy Ring O Links 9-Piece Set is a must-have for curious little hands! Designed with a variety of textures and vibrant colors, these lightweight (only 140g) links stimulate touch, vision,...

Soothe your little one’s teething discomfort while stimulating their senses with the Sassy Bumble Bites Teether! Designed with multiple textures, this teether provides a variety of tactile experiences to engage...

Sassy Baby Water-Filled Butterflies Teether, designed for gentle, cooling relief. The soft, textured surface provides comforting gum stimulation, while the easy-to-hold handle helps develop fine motor skills. Simply chill it...

SOOTHING MITTEN for SELF ENTERTAINS: Provides quick access to self-soothing and keeps baby entertained. ADJUSTABLE: Holds in place with a safe adjustable strap to prevent constant and unnecessary falls. PROTECTION:...

Make mealtime more enjoyable and stress-free with the silicone spoon designed for your little one’s comfort and safety. Crafted from food-grade silicone, this ultra-soft and flexible spoon is perfect for...

Make summer outings more enjoyable with the Bbluv Splash Baby Paddling Pool, designed for little ones to stay cool and have fun outdoors. Easy to set up and perfectly sized...

Bbluv Arena Pup Up Beach is designed to keep little ones cool and entertained by the shore. This durable, waterproof, and easy-to-set-up pop-up pool provides a refreshing space for babies...

The Bbluv Nido Mini, the perfect travel companion for sunny adventures! A soft removable mat and two playful toys ensure comfort and fun, whether it’s playtime or naptime. With a...

Bumps bed rails, designed to prevent night-time falls while offering comfort and peace of mind. Perfect for busy moms, these adjustable, lightweight rails fit any bed size and inflate easily...

HYDRATING BALM: 1.5 oz lanolin-free hydrating nipple balm soothes sore, cracked nipples. NO-MESS APPLICATOR: Wide, flat tip allows for applicaton and massage directly on the nipple. DESIGNED FOR BREASTFEEDING MOMS:...

INCLUDES: Peri Bottle, 4 Underwear, 4 Instant Ice Maxi Padsicles, Witch Hazel Pad Liners(24ct pack), Perineal Healing Foam, toiletry bag, caddy NEW MOM MUST-HAVES: This prep kit includes everything mama...

Breathe easy and create a healthier environment for your little one with the Fridababy 3-in-1 Air Purifier, Sound Machine, and Nightlight. This versatile device works tirelessly to remove allergens, dust...

Protect your little one from pesky insects during outdoor adventures with the Joolz Aer Mosquito Net, designed to offer peace of mind on sunny days. This snug, perfectly fitted net...

Joolz Organiser in sleek Space Black is the perfect solution for busy moms on the go. Designed to effortlessly attach to your Joolz pushchair, this stylish organizer offers three spacious...

Give your little one the ultimate comfort during stroller rides with the Joolz Aer/Aer+ Adjustable Leg Rest. Designed to support your baby’s legs, this accessory allows them to stretch out...

The breathable mattress and padded cot offer ultimate comfort and safety, while the eco-friendly design supports the planting of a tree with every purchase. Discover the perfect blend of comfort...

Experience the ultimate in comfort and convenience with the Aer+ stroller, designed to make every adventure with your little one effortless and enjoyable. Weighing just 5kg and featuring a one-hand,...

The Ryco Monique Messenger Diaper Bag keeps everything you and your child need handy and organized. This chic black backpack is made for working mothers who are often on the...