White Friday Deals

The almond-shaped, spill-proof straw is designed to fit comfortably in your tot’s mouth while minimizing mess. It features a straw valve that opens as soon as your child’s lips touch...

Pack your child's lunch with style and convenience using the Stephen Joseph Classic Lunchbox. Its charming designs will spark their curiosity and make lunchtime exciting. The spacious interior accommodates all...

Trixie Water Drinking Bottle for Kids: Your Kids' Adventure CompanionA water bottle decorated with friendly animal faces is a great alternative to single-use plastic bottles. It adds a touch of...

Cleans just as well as a plastic toothbrush but with a handle made from 100% biodegradable bamboo and a natural wax cover to meet the highest hygienic standards. Equipped with BPA-free nylon...

Made without: silicones, parabens, dyes, synthetic fragrances, formaldehyde donors, phthalates Gentle for baby; Perfect for bedtime Dermatologist-tested; Hypoallergenic No synthetic fragrances; Tear-free Not tested on animals, No animal byproducts 295...

The SNUG silicone lids lets you turn your cups into snack containers with a simple change of the lids. Lids can stretch over most containers that are 3. 25" -...

Make feeding time easier and more joyful with the Melii Silicone Spoons Set – a must-have for moms starting their baby’s solids journey. Crafted with soft, food-grade silicone, each spoon...

Simplify outings and contain messes with the Melii Multi Purpose Waterproof Wet Bag, designed for busy moms and their little ones. This reusable essential securely holds wet or soiled items...

Support healthy hydration habits with the B.box 12 oz Insulated Water Bottle, designed to keep drinks cold for up to 8 hours or warm for up to 6. Crafted with...

Simplify your cleaning routine with the b.box Cleaning Brush Set—specially crafted to keep baby bottles, cups, and straws hygienically spotless. Featuring five unique brushes that target every tough-to-reach area, this...

Pamper your baby’s skin from the very first day with this deeply nourishing moisturizing cream enriched with hypericum and lavender extracts. Designed specifically for delicate infant skin, this gentle formula...

Experience soothing relief and full postpartum support with the Frida Mom Breastfeeding & Postpartum Essentials Bundle. Designed to comfort and care for new moms, this all-in-one survival kit tackles common...

Medela Tubing Hands Free, designed exclusively for the Swing Maxi Breast Pump to ensure smooth, efficient milk expression. Made from durable PVC and completely BPA-free, it provides a safe and...

Medela Silicone Tubing, designed exclusively for the Swing Maxi Breast Pump to ensure optimal suction and efficiency. Made from high-quality, BPA-free PVC, this durable and flexible tubing keeps milk expression...

Orthodontic design & BPA-free Suitable for 6-18 months FlexiFit shield technology Ultra-soft & flexible shield for fewer skin marks and reduced irritation Rounded shield minimizes pressure on the skin Extra...

Transforms your Tripp Trapp® Chair into a cozy high chair.Ideal for children who can sit up independently (around 6 months).Offers side and back support to help your baby develop sitting...

Make every meal a fun and colourful experience with the Stephen Joseph bento lunch box for kids! This stylish box is designed to meet the needs of both children and...

Introducing new foods to your toddler can be both a fun and messy adventure. The Tommee Tippee ComfiNeck bibs are designed to make feeding time less messy and more enjoyable...

ADAPTABLE - Our harness is easily adjustable and has been carefully designed with five-points for toddlers from 6-36 months. PREMIUM QUALITY - Made of durable nylon, the Stokke Harness is...

1st age bottle function: air regulation to facilitate breastfeeding and reduce colic Bottle function: with evoluclip leak-proof locking system: safe transport Glass function: with handles for easy handling Ergonomic handles:...

The Medela Electric Breast Pump is a game-changer for moms who want to pump efficiently and comfortably. Designed with advanced 2-Phase Expression™ technology, this pump mimics your baby’s natural sucking...

Spoon attaches exclusively to squeeze pouches and pouch keeper. Case includes (2) spoon. Great for feeding baby on-the-go. Dishwasher safe.

Introducing solids is one of the many exciting milestones in baby's first few months of life. The look on their faces upon tasting something other than milk is priceless (and...

The Disney lunch box 3 Compart is a children’s lunch or snack container beautifully decorated with beloved Disney characters. It is specifically designed for little ones, to make meal times...