White Friday Deals

Soothe and delight teething little ones with the innovative B.box Chill + Fill Teether. Specially designed for babies from 3 months, this bunny-shaped teether offers customizable cooling relief by simply...

Ensure peace of mind during sick days with the Braun ThermoScan 7+, the smart thermometer every mom needs. Designed with patented Age Precision technology, it adjusts fever readings based on...

Simplify bath time from day one with the Stokke Flexi Bath + Newborn Support Bundle, a thoughtfully designed foldable tub that grows with your baby up to 4 years. Lightweight...

Ensure your baby feels safe and snug with the Doomoo Cocoon, a breathable and ultra-soft baby nest designed for restful sleep and ultimate comfort. Its adjustable design grows with your...

Soothe your little one’s teething discomfort while stimulating their senses with the Sassy Bumble Bites Teether! Designed with multiple textures, this teether provides a variety of tactile experiences to engage...

Experience soothing feedings with the Philips Avent Anti-Colic PP Baby Bottle, designed to reduce colic and discomfort for your little one. Featuring a unique anti-colic valve, this bottle vents air...

The Elvie Stride Breast Pump is a hospital-grade, hands-free breast pump designed to offer comfort, discretion, and mobility for breastfeeding mothers. Its innovative design allows for in-bra milk collection, freeing...

Kids and parents alike will love the Stephen Joseph Flip Top Bottles! Perfectly sized for little hands, these bottles feature an easy-to-use flip-top spout, making them ideal for transitioning from...

A Coloring Book for Staying Within the Lines Excite your young artist with this unique kids’ coloring book designed to help them master coloring inside the lines! Each of the...

The B box sport spout drink bottle 600ml is the perfect companion for kids at school. Designed with high quality to suit their daily activities, this kids water bottle is...

Tidy and Organized: Keep your tub tidy and toys contained with this convenient hanging bath toy storage solution. Versatile Mounting: Includes a mounting disc to help the suction cup attach...

IN-SHOWER MOISTURE: Skip the after shower lotion sesh + turn shower time into moisture time WATER-ACTIVATED HYDRATION: For that stretched, dry, itchy pregnant skin PREGNANCY SKIN SAFE: Formulated with gentle...

Discover the Momcozy V1 Pro Hospital-Grade Wearable Breast Pump, designed to make every pumping session fast, comfortable, and efficient. Engineered with powerful -300mmHg suction and 3 fine-tuned rhythms, it mimics...

Make lunchtime exciting and mess-free with the B.Box Lunch Box (2L), designed for big appetites and busy days. With multiple compartments and a removable divider, it keeps meals fresh, organized,...

Support your child’s transition to independent drinking with the thoughtfully designed B.Box Drink Bottle Junior. Created for little hands and growing confidence, this 380ml bottle features a spill-proof push-button lid...

Make every outing smoother with Septona Refresh Wipes Kids On The Go, specially designed for delicate child skin. These alcohol-free, dermatologically tested wipes offer gentle, refreshing cleansing wherever kids play,...

Sooth sore gums and bring comfort to your baby during teething with this BPA-free, water-filled gum soother. Designed to gently massage gums and provide cooling relief, it helps ease discomfort...

Rainbow wheel creates rainbow effect and spokes light up when spun Squishy material featured on the bumps for texture and added manipulation Bead chamber makes soft rainstick sound when spun...

The soft, vibrant fabric panels provide gentle stimulation, while black-and-white ribbons enhance sensory exploration. Babies will love grasping, squeezing, and hearing the delightful crinkle sound, making it their new favorite...

Make mealtime more enjoyable and stress-free with the silicone spoon designed for your little one’s comfort and safety. Crafted from food-grade silicone, this ultra-soft and flexible spoon is perfect for...

Start your little one's oral care journey with the Frida Baby Training Toothbrush Set, designed to make brushing a breeze for babies and toddlers alike. Featuring soft, triple-angle silicone bristles,...

Prepare for breastfeeding: Medela nipple formers offer a gentle, non-invasive solution to help shape inverted or flat nipples, making breastfeeding preparation easier for mums. Prioritize comfort: Designed for a secure,...

Features: 100% Food-Grade Silicone: Made from premium, non-toxic silicone for safe use. Supports Baby-Led Weaning (BLW): Encourages independence and self-feeding from an early age. Promotes Fine Motor Skills: Helps develop...