Newborn Toys

With the Lamaze Freddie the Firefly Gym, a vibrant, multisensory playmat made to enhance all phases of early development, you can delight your child. Three entertaining toys, including a teether...

Cuddle, play, and learn with the Lil’ Critters Moosical Beads™, a delightful plush cow designed to engage little hands and curious minds. With light-up buttons, a spinning bead, and cheerful...

Delight your little one with the My 1st Car Key Rattle, a fun and interactive way to introduce car concepts, colors, and music from birth. Designed to engage developing senses,...

The Infantino Sensory Blocks, Balls & Buddies is a comprehensive collection of 20 Pieces sensory toys for newborns and older, designed to stimulate infants' sensory development and support the growth...

Boost baby’s development with the Infantino Gaga Prop A Pillar Tummy Time & Seated Support, designed to make playtime engaging and beneficial. Encourage tummy time to strengthen neck and back...

crawling, reaching, and exploring with joy. Its unique finger-hole design makes it simple for little hands to grip, while colorful rattling beads in the wheels add sound and excitement. Made...

Bring joy and comfort to every bath time with the Hello Baby Bath Time Essentials Toys Kit, designed to nurture both fun and learning. This 5-piece set includes a soft...

Bring playtime to life with the Baby Einstein Neptune Under the Sea Lights & Sounds Activity Gym and Play Mat, designed to spark curiosity and joy in every little explorer....

Sassy Baby Squish & Chime Ball is designed to spark curiosity and encourage interactive play! With a soft, squishy outer shell perfect for tiny hands to tug, stretch, and explore,...

Lamaze’s Captain Calamari is a playful octopus designed to spark curiosity and support early development. This colorful, sensory-rich toy features a hidden mirror for self-discovery, a crinkle hat, clacking rings,...

The Clip Clop Musical Activity Gym, which stimulates touch, sight, and sound for critical early development, will transport your child into a world of wonder. This lively, padded play mat...

With the Ball Activity Nest, a multipurpose 5-in-1 play gym that adjusts to your baby's growth from newborn to toddler, you can revolutionize playing. Its 32 colorful balls, four detachable...

Delight in every milestone with the Infantino Watch Me Grow 3-in-1 Activity Gym, designed to support babies’ play and development in the most joyful way. Crafted from high-quality, BPA-free materials,...

Soothe and comfort your little one with the adorable Doomoo Snoogy Bunny Biscuit, a warm and cuddly plush designed to calm tiny tummies and ease colic. This bunny features a...

Spark curiosity and joy with the Sophie La Girafe Fresh Touch Tri Activity Crib and Stroller Toy, a delightful companion for every baby adventure. Designed to stimulate senses and encourage...

Bring joy to playtime with Harry the Lion, the adorable baby rattle and teether designed to spark imagination and comfort growing little ones. This soft activity toy features a flexible...

Encourage your baby’s development with the Fisher-Price Planet Friends Tummy Time Roaming Rhino, an eco-conscious plush toy packed with sensory delights. Designed for newborns and up, this adorable rhino features...

Delight your little one with the Kids Hits Activity Gym – a charming zoo-themed play mat designed to grow with your baby from day one. Encourage sensory exploration and early...

Keep your little one entertained wherever you go with the VTech® On-the-Moove Activity Bar™—a fun, farm-themed companion for curious hands and minds. Press the friendly cow to hear cheerful phrases,...

Design: Easy-to-grab, squeezable toys including blocks, animal buddies, balls and vehicles, this playset features a soft-touch material that is fun for babies and toddlers to play, view and learn with....

Bring playtime to life with the Infantino Sea-Themed Activity Gym—an enchanting space designed to help babies learn, grow, and explore. With three fun ways to play, from laying to tummy...

Delight your little one with the Every Season Plush Lambswool Play Gym, crafted from genuine Australian lambswool for unmatched softness and warmth. Designed to comfort babies while supporting their sensory...

Soothe and comfort your little one with the adorable Ingenuity Soothing Sheppy Teether Toy, the perfect companion for teething relief. Designed with a soft, sheep-inspired shape, it gently massages sore...

Soothe and comfort your little one with the delightful Ingenuity Heart to Hugs Sylvi Soothing Plush Toy, designed to bring calm and warmth to every cuddle. This adorable plush mimics...