White Friday Deals

NO MORE CHEWING HANDS: Keep your baby safe from scratching themselves; saliva irritating their skin, and lessen the chance of developing blisters from thumb sucking with our Baby Maternity Magazine’s...

Make every outing with your little one easier with the OXO Tot On-the-Go Wipes Dispenser, the perfect solution for quick and stress-free clean-ups. Designed with moms in mind, it features...

ROUTINE FOR SELF-CARE. Everything you need for comprehensive breast care is provided, including a 2-in-1 lactation massager, instant heat breast warmers, and breast masks for lactation and hydration.

Make every bath easier and more comfortable with the Stokke Flexi Bath Stand in Grey, thoughtfully designed to raise the Flexi Bath to a convenient height—so no more kneeling or...

Lying down all day sounds like the dream, but for your growing baby it can cause plagiocephaly, better known as the flat head syndrome. No worries, our Baby Pillow prevents...

Brezza bottle warmer is a compact and portable bottle warmer designed for busy parents on the go, it heats baby bottles quickly and evenly, ensuring that milk or formula is...

Keep your Baby Brezza Bottle Washer Pro running at its best with Baby Brezza Descaling Tablets, specially designed to remove stubborn mineral buildup and limescale. These baby-safe, non-toxic, and fragrance-free...

OXO Tot Baby Blocks Freezer Storage Containers ensure your homemade baby food is treated with the same care you put into making it. They make it simple to portion, store,...

Help your baby wind down with Frida Baby SleepFrida Vapor Bath Drops. These calming lavender drops are designed to create a peaceful, soothing atmosphere, perfect for bedtime relaxation. Simply add...

Simplify bath time from day one with the Stokke Flexi Bath + Newborn Support Bundle, a thoughtfully designed foldable tub that grows with your baby up to 4 years. Lightweight...

Includes 1 Spectra Tubing. Suitable for use with the Spectra S1, S2, SG and 9 Plus breast pumps. Made with BPA/DEHP free materials. Spectra Baby USA is owned and run...

The fine or straight hair Detangler Brush helps manage your kid's snarls and knots, without hurting their sensitive scalp. Designed specifically for fine and straight hair, the hair Detangler Brush...

The brush fits neatly into the stand for convenient, upright storage. The stand keeps countertops dry, features a pour spout, and can be disassembled for effortless cleaning. It combines soft...

GENTLE GLIDE MASSAGE: The Frida Mom Milk Flowing Massage Stick features an easy-glide stick that gently massages full breasts to stimulate milk flow. SIMPLE WATER-BASED FORMULA: Infused with Aloe and...

Stay confident and comfortable during your breastfeeding journey with Medela Disposable Nursing Pads. Designed for ultimate convenience and protection, these pads are a must-have for nursing mothers. Whether you're at...

Say goodbye to traditional dresses and embrace the practical design of the Frida Mom Maternity and Nursing Dress. This dress is perfect for the labour and postpartum periods, allowing you...

The Medela soft cup feeder is an innovative feeding solution designed for infants who have difficulty breastfeeding or require an alternative feeding method. It's a soft silicone cup with a...

Soothe with the comfort of air. The Philips Avent ultra air pacifier has extra-large airholes to keep your baby's skin dry. Available in various colors and designs.

Soft and lightweight: Super gentle and friendly to the most sensitive skin Quick-drying: Bamboo absorbs 3x faster than cotton towels and dries quickly Sized large at 35" x 35", suitable...

Medela PersonalFit Flex Breast Shields, designed to adapt perfectly to your changing body. Made from BPA-free, food-grade plastic and compatible with all Medela breast pumps, it’s the perfect choice for...

Discover the perfect school water bottle for your school from B-Box, with a capacity of 350 ml. This B box drink bottle specially designed for children comes with an insulated...

Elevate your stroller experience with the stylish and practical leatherette bumper bar, designed to provide comfort, safety, and fun for both you and your little one. Available in matching colors...

B box fresh food feeder It is an ideal way to introduce fresh foods and solids safely and hygienically. It is designed with an ergonomic handle that is easy for...