White Friday Deals

BPA-Free Bottle: Ensures safety with a BPA-free construction. Ultra-sensitive Anti-colic Valve: Features an ultra-sensitive anti-colic valve to reduce discomfort. Promotes a Natural Latch-On: Facilitates a natural latch-on similar to breastfeeding....

Feeding with Closer to Nature Bottles and Teats provides a safe and confident start! With the award-winning Tommee Tippee Closer to Nature® bottle, switching between breastfeeding and bottle feeding has...

Tommee Tippee bowls feature a triangular bottom, making it easier to scoop food onto the spoon. They are easy to clean and BPA-free: these bowls can be sterilized and are...

PAIR WITH YOUR CHAIR - Transform the Tripp Trapp chair & Tripp Trapp Baby Set into a standalone high chair for toddlers with the Stokke Tray. Great for quick feedings...

Simplify bath time from day one with the Stokke Flexi Bath + Newborn Support Bundle, a thoughtfully designed foldable tub that grows with your baby up to 4 years. Lightweight...

Make every bath easier and more comfortable with the Stokke Flexi Bath Stand in Grey, thoughtfully designed to raise the Flexi Bath to a convenient height—so no more kneeling or...

ADAPTABLE - Our harness is easily adjustable and has been carefully designed with five-points for toddlers from 6-36 months. PREMIUM QUALITY - Made of durable nylon, the Stokke Harness is...

Bring your newborn to the table and into the heart of your family Enables the Tripp Trapp® to be used from birth 5-point safety harness and soft shoulder pads for...

SOOTHES MUSCLES + RELIEVES SWELLING: Brings instant cooling comfort + Vitamin E + Squalane EASY APPLICATOR: 360-spray lets you go the distance to reach your calves and feet, even if...

COOLING RELIEF: Witch Hazel pads provide cooling relief during postpartum recovery. Store pack in refrigerator for added cooling. FULL COVERAGE: Length of liner covers most maternity pads to help reduce...

This Steam Sterilizer will come in handy when you just want to sterilize one bottle at a time.Not only is it small enough that you can easily back it in...

It’s not surprising that babies prefer their feeds at body temperature because that’s what feels most natural to them. The Tommee Tippee Multiwarm Electric Bottle and Food Pouch Warmer allows...

Ultra-light – silicone soother stays put in baby’s mouth longer so you don’t have to replace it every few minutes Calm and happy – because it doesn’t fall out of...

Compact: the babymoon bottle drying rack makes it easy to dry bottles, teats or breast pumps. ideal after washing or sterilising Large capacity: you can dry up to 6 bottles....

MAKE EVERY DROP COUNT: Easily capture breast milk that would otherwise leak onto your nursing pad or clothing during breastfeeding. PROTECT AGAINST ACCIDENTAL SPILLS: The Silicone Breast Milk Collector's leak-proof...

Frida Baby presents the perfect product for introducing fresh fruits into your baby's diet safely and easily. The Frida Baby Silicone Fruit Teether is specifically designed to give your baby...

Momcozy Baby Diaper Cream Brush, Baby Diaper Cream Spatula Finger Wipes, Baby Diaper Cream Applicator, Waterproof Finger Sleeve for Baby Diaper Cream, Baby Butt Paste Spatula Disposable - Momcozy baby...

LACTATION SUPPLEMENT DRINK MIX: supports breast milk supply* LACTATION CONSULTANT RECOMMENDED INGREDIENTS: Contains a proprietary blend of naturally-sourced milk optimizing herbs - fenugreek, blessed thistle and anise. These herbs have...

The Frida Gassy Belly Rub is a gentle solution designed to help relieve baby gas and colic discomfort safely and naturally. This thoughtful combination pairs the Windi Gaspasser with a...

Angelcare 2-in-1 Baby Bathtub with Integrated Soft-Touch Support. Designed to cradle newborns comfortably, this compact tub uses only a few liters of water, making it both eco-friendly and efficient. Its...

ACUPRESSURE TREATMENT: A button on the inside of the band applies pressure & stimulates the P6, or Nei-Kuan, acupressure point, proven to relieve nausea & vomiting. DRUG FREE: Natural &...

Soothe with the comfort of air. The Philips Avent ultra air pacifier has extra-large airholes to keep your baby's skin dry. Available in various colors and designs.

Breast-like shape encourages proper latch for natural feeding experience Correctly contoured nipple shape and soft silicone give comfortable feeding experience and helps avoid nipple confusion Perfect for switching from breast...