Purple Friday

Precise: heats the water for baby bottles or other hot drinks to the exact temperature required. fast heats water instantly to 37°c in 36 seconds* Hygienic: water sterilisation and selfcleaning...

Sterilises deep within the baby bottle in just 6 minutes Large capacity: six baby bottles and accessories eliminates 99% of even the most resistant bacteria Universal: compatible with all types...

Enhance your baby’s sleep with the Frida Baby White Noise Sound Machine, which combines three essential functions into one innovative device. This unique machine offers white noise for infants, soothing...

Angelcare dress up octagonal refills is multi-thickness film system which ensures tightness perfect and traps odours and bacteria. It ensures tightness perfect and traps odours and bacteria. Compatible refill only...

Give your baby the gift of comfort and safety with the Doomoo Cocoon, a thoughtfully designed baby nest perfect for both naps and overnight sleep. Crafted from ultra-soft organic cotton...

Make every bath easier and more comfortable with the Stokke Flexi Bath Stand in Grey, thoughtfully designed to raise the Flexi Bath to a convenient height—so no more kneeling or...

The Baby Brezza Formula Pro Advanced Premium is a modern and convenient appliance designed to simplify the bottle sterilization and drying process for parents. It can be used in four...

Experience the ultimate freedom with the IMANI i2 PRO wearable breast pump, built for busy moms who need comfort and efficiency. Designed with a world-first two-part cup assembly, it ensures...

The Babybrezza sterilizer is designed to automatically sterilize and dry baby bottles, pump parts, pacifiers, and related accessories in a single touch. It uses natural steam for sterilization and filtered...

Ignite your child’s imagination with the Step2 All Around Easel for Two™, the perfect creative station for young artists. Designed with a magnetic dry-erase board on one side and a...

Delight little ones with the Full of Fun Water and Sand Activity Table that transforms everyday play into an exciting sensory adventure. Designed for children 24 months and above, this...

PAIR WITH YOUR CHAIR - Transform the Tripp Trapp chair & Tripp Trapp Baby Set into a standalone high chair for toddlers with the Stokke Tray. Great for quick feedings...

Experience the perfect blend of comfort and care with the Doomoo Buddy Multi-use Pillow, designed to support moms throughout pregnancy and nursing. Crafted from soft organic cotton, it provides gentle...

If you're looking for a stylish way to enhance your nappy changing routine, look no further than the angelcare dress up nappy disposal system. Round refill included. the refill with...

The Frida Mom Sound Machine  3-in-1 is a multifunctional nursery device combining a white-noise sound machine, a toddler-friendly Alarm clock, and an adjustable nightlight to support healthy sleep habits from...

Accurate Readings in 1 Second: Get precise temperature readings displayed in just 1 second for instant health tracking. Effortlessly switch between °C and °F according to your preference. Easy to...

The Spectra Multi Bottle Warmer 2 in 1 is your solution for effortlessly warming milk, disinfecting baby bottles, and preparing your little one’s food with the Steam Cooking Function. This...

The OXO tot splash & store bathtub is a versatile and space-saving baby bath designed for small spaces and convenience, making bath time a pleasant experience for your baby. Features...

The baby bath tub by Frida Baby is a bath cushion designed to support a baby's head during bath time. It keeps the water level just right for the baby's...

Bring joy and discovery to playtime with the Full of Fun Water and Sand Activity Table, designed to engage children in exciting water and sand adventures. Perfect for little ones...

Delight little ones with a full kitchen set designed to inspire endless imaginative play. Perfect for children aged 36 months and above, this durable playset can be enjoyed both indoors...

Bring energy and joy to your little one’s playtime with a vibrant toddler slide complete with a built-in basketball hoop. Designed for active kids, this slide encourages creativity, movement, and...

Ensure peace of mind during sick days with the Braun ThermoScan 7+, the smart thermometer every mom needs. Designed with patented Age Precision technology, it adjusts fever readings based on...