Purple Friday

COOLING RELIEF: Witch Hazel pads provide cooling relief during postpartum recovery. Store pack in refrigerator for added cooling. FULL COVERAGE: Length of liner covers most maternity pads to help reduce...

PATENTED 5 STEP SYSTEM: Gradually reduces sucking satisfaction to wean from orthodontic nipple. DENTIST DESIGNED: Invented by a pediatric dentist. BOOT THE BINKY: Golden ticket for kiddos between 6-18 months....

RELAX, BABY: Soothing vapor bath bombs for bedtime wind down. ZzZzZ: Calming bath vapors for sleepy time SOFT SKIN: Essential oils make skin super soft LAVENDER LULLABY: Formulation with lavender...

Make bath time easier and more fun with the Fridababy control the flow rinser. This carefully designed cup gives you complete control over the flow of water, making rinsing easy...

Fridamom lactation massager 2-in-1 is designed to help stimulate milk flow and improve milk expression for breastfeeding mothers who may be experiencing difficulties with lactation. Some vibration modes break up...

Extra-smooth, flexible, and breathable panty designed to comfortably hold pads and all recovery layers in place. When rubbed against the skin, specially produced microfiber that is mesh-free feels similar to...

Frida Mom 2 in 1 Postpartum Absorbent provides dual functionality, combining instant cold therapy with absorbent pads in one convenient package for postpartum recovery and soothing perineal discomfort while managing...

Frida Mom engorgement mask is the perfect solution to relieve breast pain and engorgement during breastfeeding. With its effective natural formula, this mask helps to quickly soothe inflammation and reduce...

TREAT YOURSELF: Apply to clean, dry skin. Chill for 20 minutes. Remove masks + gently massage extra serum into skin (avoiding the nips). DESIGNED FOR BREASTFEEDING MOMS: No artificial fragrances,...

Easy as 1, 2. That’s it. Breastfeeding can take its toll on your nipples. So, save your sore, fed-up nips with a 2-step set made to soothe + hydrate. It’s the ultimate...

Frida Mom pads are specially designed to meet your postpartum needs, providing maximum absorbency to keep you comfortable and dry all day long. These pads are highly absorbent, making them...

Make trimming your baby’s nails safer and easier with the Frida Baby Electric Nail File newborn. Specially designed for the comfort and safety of newborns and toddlers, this file comes...

The Skip Hop musical white noise teddy bear combines soothing melodies with soft lighting to create the perfect ambiance for a restful sleep. With its charming design inspired by the...

SOOTHES + HYDRATES: Glides on to prevent chafing & friction on the body NO STOP, JUST GLIDE: Easy applicator stick makes for easy on-the-go relief ALL OVER RELIEF: Great for...

C-SECTION RECOVERY MUST-HAVES: This postpartum kit is designed to support and accelerate your recovery after a C-section. KIT INCLUDES: 1 Upside Down Peri Bottle 4 Disposable C-Section Postpartum Underwear 1...

Stay Cool, Sleep Better – Frida Mom Adjustable Keep-Cool Pregnancy Pillow Experience restful sleep and total body support with the Frida Mom Pregnancy Pillow, specially designed to adapt to your...

Turn bath time into a joyful learning experience with the Yookidoo Bath Toy Catch N Sprinkle Fishing Set. Designed to captivate toddlers’ attention, this interactive toy features a motorized fishing...

Turn every stroll into a smooth adventure with the Cybex Eezy S Twist Plus 2 Stroller in Almond Beige. Designed with a one-hand 360° rotating seat, it allows quick transitions...

Ignite backyard excitement with the Kiddoro Little Heroes HQ Swing Set, built to inspire active, confidence-boosting play for energetic kids. Designed with climbing walls, rope ladders, swings, and a smooth...

Elevate outdoor playtime with the Kiddoro Discovery Den Swing Set, built to spark imagination and endless adventure for little explorers. This spacious wooden playset offers swings, climbing challenges, a wave...

Bring endless outdoor fun to your backyard with this premium Kiddoro® Hilltop Heights Wooden Swing Set designed to keep kids active, happy, and imaginative. Built from durable, weather-resistant wood, it...

Experience seamless travel with the Teknum SLD Travel Lite Stroller—crafted for modern moms who need convenience, style, and safety on the move. Glide effortlessly through city streets or airport terminals...

Discover smooth strolls and double the joy with the Teknum Double Baby Stroller, crafted for moms of twins or siblings. This elegant side-by-side stroller offers independent reclining seats made from...

Experience effortless outings with the Teknum Eco Lite 2 Stroller, thoughtfully designed for modern moms and their little explorers. Engineered with a sturdy black frame and smooth-gliding EVA wheels, this...