Purple Friday

The soft, vibrant fabric panels provide gentle stimulation, while black-and-white ribbons enhance sensory exploration. Babies will love grasping, squeezing, and hearing the delightful crinkle sound, making it their new favorite...

Introduce independent drinking with ease through the Suavinex Training Cup Wonderland, designed especially for curious little hands and growing confidence. Featuring a 360° spill-proof rim and soft silicone edge, it...

Support your baby’s growing appetite with the Suavinex Wonderland Liberty Baby Bottle Fast Flow. Crafted for babies 6 months and older, this 360ml bottle features a round silicone teat that...

Features: 100% Food-Grade Silicone: Made from premium, non-toxic silicone for safe use. Supports Baby-Led Weaning (BLW): Encourages independence and self-feeding from an early age. Promotes Fine Motor Skills: Helps develop...

BIBS X LIBERTY is an exclusive collection of our bestselling baby and toddler essentials, reimagined in timeless Liberty prints for a beautiful statement. Age: 0+ months 100% organic cotton -...

New Waterproof PROtech Fabric  Lightweight, Waterproof Bibs - Unlike silicone bibs, our KeaBabies Presto Waterproof Bib are ergonomically designed for comfort and functionality. The favorite go-to baby food bibs for...

Nourish delicate skin with a silky whipped moisturizer designed for moms, babies, and kids. This feather-light formula absorbs instantly while providing deep, long-lasting hydration to keep skin soft and healthy...

Bring comfort and care to bath time with this soothing hair and body wash specially designed for babies and kids with sensitive skin. Enriched with colloidal oat and vanilla, it...

Make cleaning up toys after bath time easier with the Skip Hop moby stowaway bath toy bucket. With its modern whale design, it adds a touch of fun to your...

Stick & Stay Suction Divided Plate (Teal) The Stick & Stay Suction line includes a Bowl, Plate and Divided Plate that feature a secure suction base that sticks firmly to...

Experience gentle and natural feeding with the BIBS Glass Bottle Round Latex Medium Flow, designed to make every feeding moment smooth and comforting. Crafted from durable borosilicate glass, it withstands...

Pamper baby’s skin with a lotion specially crafted for the most delicate needs. This ultra-mild, dermatologist-recommended formula is 98% naturally-derived, hypoallergenic, and pH-balanced to help protect and support the skin’s...

Nurture baby’s skin and hair with a delicate wash designed to cleanse and condition while keeping bath time soothing and tear-free. Made with 98% naturally-derived ingredients and enriched with colloidal...

Rev up the fun with the Teamsterz JCB 7" Tough Trucks – Pack of 3, built for toddlers who love construction adventures. This exciting set includes a digger, dump truck,...

Discover effortless nursing and all-day comfort with the VidaMom Seamless Nursing Bra With Curvy Design. Designed to flatter while offering reliable support, this bra features a soft, stretchy fabric that...

Medela Tubing Hands Free, designed exclusively for the Swing Maxi Breast Pump to ensure smooth, efficient milk expression. Made from durable PVC and completely BPA-free, it provides a safe and...

Medela Silicone Tubing, designed exclusively for the Swing Maxi Breast Pump to ensure optimal suction and efficiency. Made from high-quality, BPA-free PVC, this durable and flexible tubing keeps milk expression...

Trust the #1 mom and doctor-recommended breast pump brand for reliability, convenience, and the ultimate breastfeeding support. Upgrade your pumping experience with Medela’s Freestyle Flex™ and Swing Maxi™ Replacement Tubing,...

Medela Spare Connector, designed for effortless compatibility with Pump in Style with MaxFlow, Swing Maxi, and Freestyle Flex breast pumps. The closed system with Overflow Protection ensures a hygienic and...

Medela PersonalFit Flex Breast Shields, designed to adapt perfectly to your changing body. Made from BPA-free, food-grade plastic and compatible with all Medela breast pumps, it’s the perfect choice for...

Prepare for breastfeeding: Medela nipple formers offer a gentle, non-invasive solution to help shape inverted or flat nipples, making breastfeeding preparation easier for mums. Prioritize comfort: Designed for a secure,...

Prepare your little one for school with our Bento Box featuring a Removable Tray! This box boasts five compartments for perfectly portioned meals, while the airtight seal on the lid...

Do you experience milk leakage during breastfeeding or throughout the day? Medela Breastmilk Collection Shells are specially designed to comfortably and securely collect leaking milk inside your bra without losing...

Thoroughly disinfects in about 3 minutes Steam cleaning is the most efficient way to clean your breast pump and accessories Requires just a microwave and water