Products

TWIST, FOLD + GO: Cushion Auto-expands (no batteries or blowing required) COMPACT + PORTABLE: Design discreetly goes wherever you go - one less pain in the butt DONUT WORRY: Open...

COOLING PAIN RELIEF: Foam gets where you need it to cover the entire perineal area from vag to tush; refrigerate for extra cooling. REDUCES SWELLING: Speeds up healing of hemorrhoids,...

Each strap can be adjusted slightly or significantly to provide support where it is most needed. FLEXIBLE: Encourages movement and mobility with assistance SIZE & MATERIAL: The inner fabric is...

IN-SHOWER MOISTURE: Skip the after shower lotion sesh + turn shower time into moisture time WATER-ACTIVATED HYDRATION: For that stretched, dry, itchy pregnant skin PREGNANCY SKIN SAFE: Formulated with gentle...

Stay Cool, Sleep Better – Frida Mom Adjustable Keep-Cool Pregnancy Pillow Experience restful sleep and total body support with the Frida Mom Pregnancy Pillow, specially designed to adapt to your...

Support a smoother, more comfortable birth by preparing with the Frida Mom Prepare-to-Push Perineal Massage Wand. Designed to help reduce the risk of vaginal tearing, this OB-GYN-developed tool is made...

Easy as 1, 2. That’s it. Breastfeeding can take its toll on your nipples. So, save your sore, fed-up nips with a 2-step set made to soothe + hydrate. It’s the ultimate...

LEVEL SET THE STRETCH: Vitamin E helps skin work up its built-in elasticity to help avoid stretchmarks and promote perineal stretching PERINEUM + STRETCH MARKS: Reduce the appearance of stretch...

The Frida mom peri bottle is an ideal choice for postpartum care thanks to its innovative design that ensures exceptional comfort. This peri bottle is characterized by its ability to...

COOLING RELIEF: Witch Hazel pads provide cooling relief during postpartum recovery. Store pack in refrigerator for added cooling. FULL COVERAGE: Length of liner covers most maternity pads to help reduce...

A toddler's teeth can be difficult to brush. The Triple-Angle Toothhugger's 3-sided brush head, which cleans all three sides of the teeth simultaneously, makes short work of cleaning little teeth....

Fridamom lactation massager 2-in-1 is designed to help stimulate milk flow and improve milk expression for breastfeeding mothers who may be experiencing difficulties with lactation. Some vibration modes break up...

This postpartum kit contains all the supplies a new mom will need to jump-start her postpartum recovery during those first few days post-delivery and pregnancy. You may not have your...

Treat your baby’s delicate clothes to the gentle care of this organic lavender fabric softener, specially crafted for sensitive skin. Infused with natural lavender, it calms and soothes while softening...

Care for your baby’s clothes with confidence and love using this gentle, organic laundry detergent powder made especially for delicate skin. Remove milk, food, and diaper stains effectively with a...

Clean with confidence using this fragrance-free organic baby bottle and utensil wash made for sensitive little ones. Formulated with gentle, plant-based ingredients, it safely removes milk residue, grease, and odors...

Clean with confidence using Friendly Organic Hypoallergenic Baby Laundry Detergent—specially formulated for newborns and sensitive skin. This USDA Certified Natural detergent is perfume-free, made with plant-based ingredients, and includes gentle...

Embrace gentle care with this fragrance-free organic bundle specially crafted for moms who prioritize safety and purity. Clean baby strollers and car seats effortlessly with the non-toxic Stroller & Car...

Transform your baby’s space with a gentle yet powerful cleaner crafted especially for moms who care. Designed to safely clean toys, cribs, play areas, and high chairs, this organic, fragrance-free...

Nurture your baby’s delicate skin with the gentle care of this perfume-free organic shampoo and body wash. Designed especially for moms seeking safe, natural choices, this 2-in-1 formula gently cleanses...

Inspired by delicate flower petals, this elegant pacifier features a soft, natural latex nipple for a soothing experience. Free from BPA, PVC, and phthalates, this pacifier is as safe as...

Give your little one the gift of comfort and healthy development with this beautifully designed silicone pacifier, crafted for babies 0-6 months. Featuring a charming butterfly motif with wavy edges...

Inspired by the delicate beauty of butterfly wings, this pacifier features large air holes for breathability and an anatomical Silky Soft nipple that mimics the shape of a baby’s mouth,...

FRIGG Silicone Pacifier, crafted for 6-18 month old. Featuring a charming butterfly motif, wavy edges, and large air holes, this pacifier promotes better airflow while being gentle on sensitive skin....